Executive Summary
Four years of expertise in managing PPC Advertising, SEO, email marketing, and social media media marketing.
- Strong analytical skills: lowered new customer acquisition cost by 37% while continuing to grow the average number of new customers acquired each month.
- Leader: led the acquisition and coordinated the implementation of a $60,000.
- Proactive: founded an online marketing consulting company and created online marketing training materials for nine local businesses.
Education
2011-2013
Provo, Utah
MBA Candidate, Marketing & Strategy New
Brigham Young University, Marriott School of Management
- Business Plan Competition participant.
- Member of MBA Tech Society and MBA Marketing Association.
2003-2007
Rexburg, Idaho
Bachelor of Science, Business Management, Marketing
Brigham Young University - Idaho
- Achieved school-wide, record-high score (191) on the ETS® Major Field Test.
- Member of Students in Free Enterprise (SIFE).
Ryan was an outstanding student in every regard. He pioneered a strategic analysis project for the university president and made an outstanding contribution to the institution. He continues to hold the highest score recorded at BYU-Idaho for a nationally administered exam of graduating business students. He is a person of integrity and capability.
Bruce K. Associate Academic Vice President, BYU-Idaho
Experience
2007-2011
Pleasant Grove, Utah
Online Marketing Specialist
Mozy.com
Executed various online marketing strategies including PPC advertising, search engine optimization (SEO), social media, and email marketing.
- Grew average monthly PPC transactions by 10x via analyzing historic keyword performance reports and mapping-out testing strategies.
- Lowered average cost-per-click by 79% and new customer acquisition cost by 37% through analysis-driven bid optimization and budget reallocation.
- Procured, selected, negotiated, and oversaw implementation of enterprise-class email marketing and site analytics services.
- Managed a total of $4 Million in PPC ad-spend over four years.
Ryan is best in class when it comes to SEM, display advertising and social media advertising. Additionally, I'd consider him to be a tech industry expert, often asking about new Google product offerings before they were even launched!
Heidi S., Google
Summer 2006
Draper, Utah
Marketing Intern
vSpring Capital / Symbiot Business Group
Worked with senior management to define Symbiot’s online marketing goals and marketing strategy.
- Rebuilt the company website and designed printed collateral to improve usability, conversion rate, and search engine optimization (SEO) and to support the marketing objectives developed with executive management.
- Configured website visitor analytics package, defined Key Performance Indicators
- Developed a PPC advertising strategy and set-up PPC campaigns which generated 650 clicks and 13 leads within the first 2 months.
- Created whitepapers, PowerPoint presentations, and logos for a new client-satisfaction program.
- Selected as the “vSpring Capital Intern of the Year” out of a group of students from Stanford, Cornell, and the University of Utah.
2003-2006
Rexburg, Idaho
Founder
Starpointe Marketing
Created an online marketing consultancy to help local businesses to define their online marketing strategies.
- Implemented website traffic analytics software for 9 local companies.
- Trained senior managers to interpret the site analytics data and find actionable insights.
- Created customized web pages and printed materials to support the insights gained from website analytics data.
I would highly recommend Ryan. I worked with him on a project in Summer/Fall of 2006. His services and expertise exceeded my expectations.
Brad B., Superfast Marketing
Accomplishments
- Spent 2-years as a service missionary in Florianópolis, Brazil where I learned to speak fluent Portuguese and led a team of 25 other volunteers.
- Very comfortable using HTML, CSS, Google AdWords/Analytics, and Omniture and Microsoft products.
Interests
- Education: I want to improve the education system in the United States.
- Health: I would like to help people to better understand, in a simple way, how they can eat better.