Running an online business? You need to be tracking these metrics. In fact, many of them will be useful for businesses of every persuasion.
- Contracted Monthly Recurring Revenue (CMRR)
- Lifetime Profit per Customer (LPC)
- Customer Aquisition Cost Ratio (CACR)
- Cost Per Aquisition (CPA)
For the full formulas and additional information, visit “Think Vitamin » How to Track Six Key Metrics for Your Web App”.
Any other metrics you recommend tracking?