September 20

6 Key Metrics You Need to Be Tracking

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Running an online business? You need to be tracking these metrics. In fact, many of them will be useful for businesses of every persuasion.

  • Churn
  • Contracted Monthly Recurring Revenue (CMRR)
  • Cash
  • Lifetime Profit per Customer (LPC)
  • Customer Aquisition Cost Ratio (CACR)
  • Cost Per Aquisition (CPA)

For the full formulas and additional information, visit “Think Vitamin » How to Track Six Key Metrics for Your Web App”.

Any other metrics you recommend tracking?

About the author 

Ryan Jenkins

Hi. I'm Ryan Jenkins. I'm a husband, father, mormon, product manager, tech geek, and hamburger lover.

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