6 Key Metrics You Need to Be Tracking

Sep 20

Running an online business? You need to be tracking these metrics. In fact, many of them will be useful for businesses of every persuasion.

  • Churn
  • Contracted Monthly Recurring Revenue (CMRR)
  • Cash
  • Lifetime Profit per Customer (LPC)
  • Customer Aquisition Cost Ratio (CACR)
  • Cost Per Aquisition (CPA)

For the full formulas and additional information, visit “Think Vitamin » How to Track Six Key Metrics for Your Web App”.

Any other metrics you recommend tracking?

About the Author

Hi. I'm Ryan Jenkins. I'm a husband, father, mormon, product manager, tech geek, and hamburger lover.